Higher Ed is Changing.
Your Enrollment Strategy Should Too.
Strategic enrollment leadership, community, and support for admissions professionals navigating the complex world of student recruitment and success.
Higher education as we know it is struggling.
Traditional enrollment strategies aren't working for today's tuition-dependent institutions. These colleges and universities are competing for every student while facing budget cuts and mounting pressures.
Those that bravely embrace strategic change now will increase their odds of surviving and thriving through the many challenges of the next decade.
With deep expertise in strategic enrollment management and a clear-eyed view of higher education's future, I partner with adaptable institutions that refuse to accept decline as inevitable. Providing fractional admissions team leadership, strategic planning, and enrollment coaching, I bring research-backed solutions and practical approaches designed to succeed through crisis and change.
Together, we will build a new enrollment playbook for today's realities.
Dr. Christy Mathews
With 18 years of experience in enrollment, advising, and student services and a Ph.D. in Education focusing on post-pandemic higher education enrollment, I bring passion and expertise to today's education landscape.
I believe that collaborative leadership, student focus, accessible real-time data, and market partnerships are some of the key ingredients to institutional effectiveness, long-term student success, and employee thriving.
Yet these ideals are more easily discussed than implemented--which is why I'm here to provide connection to community, resources, and services that will help us achieve them together.

